Check out this article about Micha Elsner's 'Where's Waldo' article in Frontiers in Psychology (with A. Clarke and H. Rohde.

http://www.nytimes.com/2015/12/15/science/giving-directions-start-with-a-landmark.html?_r=0

The piece, about the use of landmarks in giving directions, has collected a press following in the U.S. and U.K. (23 articles and counting this month).